TWENTY TWO MARKETING
TWENTY TWO MARKETING
Keeping TEL’s Marketing in Full Flow
Client:
Temperature Electronics Ltd. (TEL) – Global leaders in airflow controls and monitors.
The need:
TEL, known for their innovative airflow control solutions, suddenly found themselves without a marketing agency and no internal team to fill the gap. They needed immediate, expert marketing support to avoid losing momentum and ensure their industry-leading brand remained visible and engaging to their audience.
The work:
To keep TEL on track, we delivered a range of marketing activities, everything they needed to stay connected to their market and maintain their strong industry presence. Our work included:
• Marketing Strategy – Developing a clear, data-driven strategy to keep TEL’s brand in front of the right audiences at the right time.
Communications Plans – Outlining a robust communications approach that aligned with TEL’s goals and market dynamics.
• Social Media Management – Elevating TEL’s social presence on LinkedIn, a key platform for engaging with their B2B audience.
Design – Producing high-quality marketing materials that maintained TEL’s professional brand image.
• Website Project Management – Managing website updates to reflect the product offering and improve user experience.
Campaign Management – Planning and executing targeted campaigns to drive brand awareness and leads.
• Content Creation – Developing engaging content, including blogs, LinkedIn articles, emailshots and case studies, to position TEL as industry thought leaders.
• Case Study Development – Collaborating with TEL’s clients to create impactful case studies that showcase the real-world benefits of their products.
The outcome:
With our immediate and comprehensive support, TEL maintained strong market visibility, with no break in their marketing activities. In the first three months we:
• Increased LinkedIn impressions by 63.5%
• Increased LinkedIn engagement by 46%
And within the first six months increased their website visitors by 87% compared to the same period the previous year.
"Having worked with Cheryl before, I knew I could trust her to step in when our previous marketing agency closed unexpectedly. The whole process has been seamless, from strategy development to managing campaigns and content creation, everything has been executed with precision. Twenty Two Marketing has kept our marketing on track and delivered real results, all while making the transition feel effortless."
RICHARD EADY
Managing Director, TEL Ltd
TESTIMONIALS
What clients say...
“Cheryl is efficient, organised, engaging and generally just really nice to work with, providing great communication, updates, and clarity around activities.”
Barry Collins, Managing Director
COLLINS MCHUGH LTD